Ford LeadMax™ Program

Bringing Qualified, Hyperlocal Leads Straight to Ford Dealerships

Why It Matters

The Problem

Traditional social media campaigns often generate high volume but top of funnel leads. Dealerships are left spending time and resources chasing cold prospects who aren’t ready to buy. This slows down BDC teams, wastes ad dollars, and impacts bottom line.

The Solution

The Ford LeadMax™ Program transforms how you receive Meta leads, delivering only the highest-quality, ready-to-engage prospects directly to the dealership's sales team, completely eliminating the guesswork.

What Is the Ford LeadMax™ Program?

Metrics Based AI Ads

Custom-tailored ads running on Meta Platforms that target potential buyers in a dealership's specific market area.

AI Lead Qualification

Advanced AI filters that ensure only purchase-ready prospects reach a dealership's BDC team.

Direct to CRM Lead Delivery

Seamless delivery of qualified leads directly to the dealership's sales team's workflow.

Watch The Explainer Video

High-Quality, Hyperlocal Leads. Zero Guesswork.

Metrics Based Ads (HyperLocal AI™)

Metrics based targeting and creative developed to personalize the messaging for the local market

In-platform Lead Generation

Native Meta Lead Generation for maximum volume

AI-Powered Qualification (AutoQualify™)

Only engaged customers reach the dealer's CRM after qualification though AutoQualify™

Instant Delivery to Dealer's CRM (LeadConnect™)

Hot, qualified leads delivered direct to a dealer's BDC team

The Ford LeadMax™ Program leverages the power of Meta, AI qualification, and hyperlocal targeting to deliver exceptional results for Ford dealerships.

Why Dealers Should Care

Quality Over Quantity

Bad leads waste precious time and resources. The Ford LeadMax™ Program ensures only high-quality prospects reach the dealership's BDC team, dramatically improving conversion rates.

Automatic Engagement

No more chasing cold leads. AutoQualify™ uses AI text, and email to engage leads instantly, ensuring only responsive customers reach the dealer's inbox.

Speed-to-Sale Advantage

Qualified leads are delivered to the dealer's CRM the moment a shopper responds, giving the BDC team the critical speed advantage that turns opportunities into sales.

How It Works

Customer Sees Ad

Potential customers view targeted Ford brand ads while browsing Facebook or Instagram, featuring vehicles and offers relevant to a dealership's local market.

Customer Submits Lead Form

Interested shoppers click and complete a simple lead form directly within the Meta platform, providing essential contact information.

AI Qualification (AutoQualify™)

AutoQualify™ immediately contacts the lead through voice, text, and email to confirm interest and readiness to purchase.

Delivery to CRM

As soon as the prospect responds, their complete information is instantly passed to a dealership's CRM, ready for the BDC team to take action.

What is AutoQualify™?

AutoQualify™ is a proprietary AI Lead Qualification system that eliminates leads that are not ready to buy and are not engaged. This ensures that the highest quality, ready to buy leads reach the dealerships making the best use of the dealership's time.

What is HyperLocal AI?

Metrics Based Creative

Metrics-based creative adapts in real time to local market trends—targeting the right shoppers with the right message, exactly when it matters most.

Local Personalization

Creative elements are customized with localized messaging, vehicles, and branding that resonates with a dealership's local market.

Custom Ad Generation

Unique advertisements are crafted at scale without delay, ensuring fresh creative that stands out in social feeds.

Performance Optimization

Continuous learning improves targeting and messaging based on real-time performance data.

Sample Creative

HyperLocal Creative

AI-Powered Video Creative

Multi-lingual Support

What Is Metrics Based Creative?

Metrics-based creative means the ad strategy adapts in real time to what's actually working in the market. Instead of guessing, the system analyzes live data—like which models are trending, which competitors are gaining traction, and how shoppers are responding.

For example: If the Cybertruck is selling well in a particular region, the ads will focus on competitive messaging around the Cybertruck and why a F-150 Lightning might be a bette choice. Or if Toyota starts outperforming, the creative shifts to address Toyota shoppers instead.

All of this happens, realtime.

Average Benchmarks

1
2
3
1

1,000 Leads

Total Leads Generated on Meta

2

200 Qualified

Total Leads AutoQualified and sent to Dealers

3

22 Sold

Total Vehicle Sold Out of 200 Leads.

>10% Conversion Rate

Dealer Benefits

Quality-Focused

Receive only engaged, responsive leads who have demonstrated genuine interest in buying a vehicle.

Hyperlocal Relevance

Ads speak directly to specific in-market audience with messaging tailored to their local geography.

Time Efficiency

Eliminate wasted hours chasing cold leads and focus BDC team's energy on prospects ready to buy.

Powerful Partnership

Backed by Empringham Media Group. Powered by Meta. Delivered by AI. Perfected for Ford dealerships.

The Ford LeadMax™ Program

BROUGHT TO YOU BY



$1B+ IN SALES FOR FORD MOTOR COMPANY

© EMPRINGHAM MEDIA GROUP LLC 2025